Apple's business doubles in last quarter in India, says Tim Cook

Apple CEO Tim Cook said that in India they doubled the business last quarter as compared to last year


Apple saw a surge in iPhone shipments that doubled the market share to 4% in the October-December quarter. The company said that the global revenue of Apple Inc hit an all time high at $111.4 billion that is, an increase of 21% from the previous year. iPhone 12 and iPads made a significant contribution to the growth. In the year 2020, the company made a 60% growth year-on-year in India while this year during October-December quarter, Apple saw 100% growth. iPhone 11 and XR contributed to the rise in the growth.

Apple CEO Tim Cook said that although the business doubled in India but as compared to the size of the opportunity indicating at the population size, the business is relatively low. “This is particularly the case in some of the emerging markets where we’re proud of how we’ve done… If you take India for example, we doubled our business last quarter compared to a year ago but our absolute level of business there is still quite low relative to the size of the opportunity,” he said.

Cook said that the launch of online stores helped them reach this level and the retail stores to be launched in future will surely give them a boost. “We are doing a number of things in the area. We put the online store there, for example, and last quarter was the first full quarter of the online store. And that has gotten a great reaction to it and has helped us achieve the results that we got to last quarter,” Cook said. “We're also going in there with retail stores in the future. And so we look for that to be another great initiative and we continue to develop the channel as well," he added.

 

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