Delhi’s Liquor sale climbs 35% in Diwali

Over 20 lakh liquor consumed!

Ahead of the cheerful festival Diwali, which is celebrated with great joy and happiness across the country. 

Along with celebrations which include sweets, firecrackers , gifts and drinks. This year, Delhi’s liquor sale has climbed to 35 percent touching the consumption to 20 lakh bottles. 

While the average sale of liquor is usually 11 lakh bottles in Delhi, the sales reached 15 lakh bottles a day before Diwali.

Ahead of Diwali, the police also conducted a raid on several restaurants serving liquor without a license.

The raid was conducted at several pubs and restaurants, such as Raftaar in Punjabi Bagh, and Blinque in Rajouri Garden, among others, and over 230 bottles of foreign liquor were seized.

The Delhi Police also busted a racket for rebranding liquor from other states.

According to a report in the Hindustan Times, Livemint's sister publication, the liquor vends are adopting competitive pricing which was not allowed in the previous excise regime. 

 Some of the retailers in the national capital are offering foreign brands cheaper than Gurugram. According to the daily, a few Delhi liquor stores are selling the bottle of Chivas Regal (12 years) for ?1,890 whereas, in Gurugram, the same brand is being sold at ?2,150 with a discount of ?150 per bottle on purchase of three bottles. The MRP of Chivas Regal is ?2,920 in Delhi.

Meanwhile The retailers of Delhi are also offering heavy discounts amid Diwali festivals.