Google Not To Sell Ads On Russian-Ukraine crisis

Google has bars advertisements that capitalize on sensitive events


Ahead of the Russia-Ukrainian war, Google will not help websites, apps and YouTube channels sell ads alongside content that it deems exploits, dismisses or condones the ongoing Russia-Ukraine crisis the US Company said Wednesday.

Google helps publishers generate revenue, bars advertisements from appearing next to content that incites violence and denies tragic events. It is broadly applying those policies to the war.

According to the Google spokesperson, Michael Aciman said, "We can confirm that we're taking additional steps to clarify, and in some instances expand our monetization guidelines as they relate to the war in Ukrainian cities."

In an official report by Reuters, a mail was sent where Google said advertisements would not run alongside, for example, "claims that imply victims are responsible for their tragedy or similar instances of victim-blaming, such as claims that Ukraine is committing genocide or deliberately attacking its citizens.

Google also bars advertisements that capitalize on sensitive events and has applied that policy to the war.

Taking notes from the Senior Russian officials, Western media has misreported the conflict in Ukraine, which it calls a "special operation" to demilitarize the country.

Interfax news agency reported on Wednesday that Russia's communications regulator had blocked Google's aggregator service Google News, accusing it of allowing access to what Russia calls fake material about the military operation in Ukraine.

Many major Western advertising and social media services have announced new content and payment restrictions around the conflict, including blocking Russian state media RT and Sputnik in the European Union.

 

 

The Brief. Sign up to receive the top stories you need to know right now.