Influencer from China died while doing live streaming

Huang's death marks the second influencer to die from a viral drinking challenge

A 27-year-old influencer from China died while doing live streaming on Tuesday, due to excessive consumption of alcohol. 

For a live-streamed drinking battle, he has consumed too much alcohol due to which he died, making this the second fatality from such a game in a month, New York Post reported.

Huang's death marks the second influencer to die from a viral drinking challenge in under a month.

The fatality occurred June 2 after the internet celeb, known as Brother Huang to his 176,000 social media followers, had reportedly downed an excessive amount of baijiu.

Colloquially called "Chinese firewater," the typically sorghum-based spirit boasts an alcohol content ranging between 35 per cent to 60 per cent, New York Post reported.

In videos posted to Huang's now-deleted account, the YouTuber desperate for fame can be seen swilling the grog, lighting tissue soaked in alcohol and showing off pyramids of empty bottles.

His wife, surnamed Li, said that Huang had been trying to earn cash to pay off a massive debt totaling hundreds of thousands of yuan that he incurred before his marriage.

As shown in the video of Huang's room posted by his relatives, the wall in his room had Chinese phrases on it saying "money is more important than life" and "life is not all about money, but you will need money to live the life you want," the New York Post reported citing Strait Times.

In the village this year Huang had just built a new house, and the couple had planned to earn money to renovate it after sending their son to kindergarten this year, told his wife Li, New York Post reported.