NITI Aayog launched “Poshan Gyan”
NITI Aayog launched “Poshan Gyan” a digital repository on nutrition to improve India’s nutrition and health behavior in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behaviour Change, Ashoka University on Tuesday. The Poshan Gyan repository is conceptualized as a resource, enabling the search of communication materials on 14 thematic areas of health and nutrition across diverse languages, media types, target audiences, and sources. The launch event was addressed by NITI Aayog Vice-Chairman Dr. Rajiv Kumar, CEO Amitabh Kant, Women, and Child Development Secretary Ram Mohan Mishra, and Additional Secretary Dr. Rakesh Sarwal.
Besides, while launching the website Dr. Rajiv Kumar addressed the creation of Poshan Gyan as a landmark moment, real change can be brought about only through changing behaviors on the ground. High malnutrition persists despite India being a food-surplus nation, which points towards a clear need for behavioral change. Moreover, Amitabh Kant, CEO, NITI Aayog spoke about the challenges of nutrition in India. In this we can be targeting those especially vulnerable, such as pregnant women, lactating mothers, and children below the age of 6 years, through the application of behavioral insights.
The website provides an intuitive interface with features such as multi-parametric search, multiple downloads at a point in time, easy sharing of materials via social media, and easy viewing on any type of smartphone. In this, the content will be from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations.
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