This year, the country is experiencing a crippling economic crisis...
This year in Pakistan retail sales have witnessed a huge drop compared with last year during the Muslim holiday of Eid al-Fitr, retailers say.
On Saturday the lead-up to Eid al-Fitr is expected in Pakistan while the end of the month of Ramadan; usually sees the highest sales of the year.
But this year, the country is experiencing a crippling economic crisis.
"Across all categories, except women's clothing there has been a 20 percent reduction in sales," Tariq Mehboob, chairman of the Chain Store Association Pakistan (CAP) and CEO of Royal Tag, a clothing brand for men, told.
Inflation clocked in at 35 percent in March, fuelled by a depreciating currency, a rollback in subsidies, and the imposition of higher tariffs to secure a bailout package of $1.1bn from the International Monetary Fund.
More than 47 percent of food inflation has increased, and there is a change in the wealthier professional class lifestyle as they have change to deal with rising prices.
The Brief. Sign up to receive the top stories you need to know right now.