ParleG’s stand against the TRP fraud, calls out from the toxic newsletter

In amid of TRP fraud news against news channels, ParleG refuses to join hands with the news channel for advertisements who provide toxic content

Mumbai Police going on record has said that it has unleashed the racket of TRP scam involving Republic TV along with two more news channels who were manipulating TRPs.

Amid all this ParleG’s senior category head Krishnarao Buddha of Parle Product, came out in support of not promoting toxic content news channels by boycotting any advertisement of their product on the particular news channel.

In addition, as it becomes a new trend in handy of refusing toxicity ParleG gets a great support on Twitter, as after all it became one of the firsts to take a brave stand against promotion of “toxic content” where majorly Republic TV is being accused.

In his own words he said to the mass, “We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels, that they better change their content."

As it became most retweeted, people in support said the idea being “Genius” and appreciated the big step taken.

The supporters are appreciating beautiful lines for the biscuit, how it is easily available at a very low cost, one user @gmnautiyal01, wrote, "I love #ParleG biscuits will always do. For those who cannot afford basic necessities #ParleG is their meal - I have seen so many people eating this amazing energy source while walking on the streets, under the bridges in Mumbai & so many more -Thank you for keeping hunger away"

#ParleG is trending on twitter since tomorrow, a way people are showing their support.

'Class/race/sex agnostic biscuit' one of the supporter went ahead, wrote this, and described the biscuit as being so pure.

On social media on every platform people mainly thanking the brand for benefiting all and being affordable i.e. being economical to all and yet being tasty, many got nostalgic and went into deep thoughts and shared their unique stories with the biscuit, how childhood days were easier.