Tanishq After Trolled Says: "Deeply Saddened" Withdraws The Ad.

Tanishq withdraws the ad. after getting trolled on social media on Tuesday

Tanishq a known jewellery brand by TATA launched an advertisement on Oct. 9 had been shrouded in the clouds of controversies. Starting from the top, the advertisement portrayed a message to contemplate on. In the ad. a Hindu girl had her baby shower and was married in a Muslim family. Her in-laws gave their best to make the girl happy doing all the Hindu rituals.

The idea was to promote the spirits of acceptance,  inclusivity, equality and harmony, celebrating the elegance, royalty and beauty that jewels could impart.

Sooner, the ad. had an outburst in social media when people were raising their voices on the favour or against it. A society divided their opinions into two phases of the controversy.

According to the people in favour, the ad depicted the best outcome of showing the intercaste and inter-religion marriages and practises that is the beauty of the country. Also, the ad. was to convince the viewers that no one is allowed to harm people's feeling. Let us make the society to live their happiness, to rejoices their part, whether it is an inter-religion marriage. The prominent leaders also supported like Cong. leader Shashi Tharoor and Abhishek Singhvi.

Many who opposed the proposed was raising their voice against sexism and "love jihad". They felt that why the Hindu girl needs the mercy of her mother-in-law? Why is it so? Why the Hindu girl is not allowed to practise her rituals on her own? According to the opposition, this is a pure example to promote "jihad". Bollywood Queen Kangana Ranaut also opposed the ad.

Tanishq officials said to give the revert for the trolling, "The idea behind the Ekavatam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective."

Finally, on Tuesday night, the Jewellery company decided to withdraw the advertisement after getting trolled.

Sometimes, the depiction is powerful but the perception of interpreting the goods and uniqueness of the pure hard work. Makes the content to fell in traps of controversy.