Faridabad Smart City Limited turn to comic heroes Chacha Chaudhary and Sabu for help

The objective is to promote the ways initiated by the agency, which includes CCTV surveillance, road safety, traffic rules, and waste management.

The comic show – Chacha Chaudhary will now help Faridabad Smart City Limited in promoting its initiatives on the social media. The objective is to promote the ways initiated by the agency, which includes CCTV surveillance, road safety, traffic rules, and waste management. It will release “excerpts of ‘Talking Comics’ with each social media post depicting Chacha Chaudhary and Sabu, with the motive of “teaching and guiding people on effective use of infrastructure”.

Garima Mittal, CEO, Smart City Limited said the comic strips are an absolutely new way to interact with children and adults as they easily communicate messages through pictures. In addition, Manish Verma, Director of Diamond, which has created the concept, said that Chacha Chaudhary's character is the favourite character of all generations of the country and his power and influence will help in spreading the message to adults and children in an effective way.

Meanwhile, according to the website of Faridabad Smart City, the Mission aims to “promote cities that provide core infrastructure, give a decent quality of life to their citizens and apply smart solutions to improve services and infrastructure”. In 2016, Faridabad Smart City Limited was “incorporated” as a “Special Purpose Vehicle” of the year.