Duroflex and Alia Bhatt reveal the secret to putting best foot forward this festive season...
Ahead of the upcoming festivals of Durga Puja and Diwali, The festive period is believed to be a very auspicious time wherein consumers across India make huge spends on lifestyle upgrades.
The season of gifting and purchasing ranges from durables to new vehicles, home upgrades and makeovers.
Keeping an eye over the health concerns and a good healthy living, the mantra this festive season is to invest in your health with good sleep.
Spreading this message is Duroflex’s national brand ambassador Alia Bhatt, encouraging consumers to make the right choice and invest in quality sleep with India’s leading sleep solutions provider, Duroflex.
Two creative campaign films have been rolled out to encourage individuals to invest in ‘Real Sleep’ more significantly, the importance of making well-researched choices when it comes to their sleep products.
As per the information, the first TVC puts the spotlight on Alia Bhatt at a festive get-together where her presence is lighting up the party.
Alia reveals that it is nothing else but getting a great night’s sleep and for that, there are Duroflex's doctor-recommended Duro Pedic mattresses. She encourages viewers to make the right choice this Diwali for their sleep essentials, and more so on products backed by research and approved by experts.
As per the information in the second TVC, which is scheduled to go live closer to Diwali, will have a simple message, ‘Invest in quality sleep this festive season as much as you invest in gold.’
As per the statement, Bollywood actress, Alia Bhatt encourages her viewers to invest not only in Sona (gold), but also in Sona (sleep), thus highlighting the importance of investing in real sleep and bringing alive the message of ‘Nothing Like Duroflex.’
According to the statement given by, Mohanraj Jagannivasan, CEO, Duroflex said, “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep essentials for quality sleep. This festive season, we want to guide consumers to make informed decision and invest in their health and wellbeing with trusted sleep solutions to ensure they get good sleep, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended Duropedic range.”
The TVCs reinforce the message that Duroflex is a one-of-a-kind sleep solutions provider with technology and offerings exclusive to the brand. Their advanced 5-zoned orthopedic range provides differentiated support for the five zones of the body resulting in optimum body alignment that addresses all sleeping problems. It is scientifically engineered and is trusted and recommended by doctors, as they provide the best care and restorative support to your back to give you a deeply restful and good night’s sleep.
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