CRED launched IPL campaign with Jackie Shroff in the new video
Consequently, creating an internet storm with their ad featuring Rahul Dravid, the Bengaluru-based credit card payment platform CRED is back with a new campaign featuring actor Jackie Shroff and Jim Sarbh.
In the video campaign, Sarbh told viewers, “Here’s a secret; you can pay your credit card bills with CRED and earn coins from CRED. Use them to claim cash backs and rewards. Here’s another secret; Jackie loves Zumba.“ That ad went viral on the internet and entertained all generations equally. The ad makes Jackie do a bit of Zumba. Jackie, the old-fashioned actor, is known for his unique style and personality and can be seen wearing printed green tracks doing Zumba during a fitness class.
The “Great for the good” campaign series was written and conceptualized by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai, and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. To set the tone for the campaign, Karan Malhotra lent his expertise to compose the music for the films that are promoted on Indian Premier League (IPL) 2021.
People on Twitter were happy to see Jackie Shroff as one of them tweeted, “Jackie Shroff grooving to Zumba”. The ad campaigns have been produced and directed by Early Man Films.
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